I’m excited to share that I’ve stepped back into the driver’s seat, and have taken over the CEO role of a company called EverService.
What is EverService?
I know if your reading this, your like “WTF is EverService” and “why are you coming back into the agency game?”
EverService is the combination of three powerhouse firms—LawRank, iLawyermarketing, and Blue Rhino - coming together to build one of the most impactful platforms in the legal marketing and professional services industry. The mission is simple: help legal, healthcare, and home services professionals focus on serving their clients, while we provide the growth engine, marketing, and operational support behind the scenes.
The Sunstone Connection
EverService is a portfolio company of Sunstone Partners, a Silicon Valley–based growth equity firm that specializes in tech-enabled services and software investments . Sunstone has an incredible track record of scaling companies, but for me, this story is also personal.
When I was running MuteSix, Sunstone was one of the original companies that reached out with interest in acquiring us. We obviously didn’t go the private equity route, but I stayed in touch cause they were awesome and wicked smart..
Over the years, I developed a deep respect for how they think about growth and long-term value creation.
Out of blue, Charlie from EverService reached out to me , maybe 3 months ago with the EverService opportunity, it just felt like the right fit where I can bring tons of value. It’s also proof of something I’ve believed my whole career: always invest in relationships. You never know when a conversation from years ago will circle back and shape your next chapter.
The People Factor
Here’s the part that really put me over the top: I get to do this with people I trust. I’m bringing my old co-founder and a couple former MuteSix team-mates with me.
Honestly, I never set out thinking, “I want to run a legal marketing services business.” What really put me over the top, was the chance to get the band back together- working side by side with people I’ve already built with, who I know can move mountains. The opportunity is big, but the people make it special.
Why Legal, Why Now?
The legal industry is at a turning point. Consumer expectations are changing, old models are breaking down, and technology - especially AI - is reshaping everything.
That’s what excites me most. The intersection of AI and legal services is one of the biggest opportunities I’ve seen in years. AI can make legal services more efficient, more accessible, and more human - by letting lawyers spend less time buried in admin and more time practicing law. EverService is perfectly positioned to lead that transformation.
Looking Ahead
This is a big shift for me -moving from building startups in eCommerce to scaling a mature company in a new industry. I’m grateful to Sunstone for the trust, to the EverService team for the warm welcome, and to my co-founder and former teammates for joining me on this ride.
The road ahead is exciting. We’ve got the people, the platform, and the opportunity - and I can’t wait to see what we build together.
